Pricing breakdown
Plans at a glance
| Plan | Price | Queries/mo | Content | Channels | Team | Workspaces |
|---|---|---|---|---|---|---|
| Free | ₹0 | 100 | 5 MB | 1 (widget) | 1 | 1 |
| Starter | ₹2,499/mo | 3,000 | 15 MB | 2 (+API) | 1 | 2 |
| Growth | ₹4,999/mo | 15,000 | 40 MB | 12 (+WhatsApp/Slack/etc.) | 3 | 5 |
| Business | ₹8,499/mo | 50,000 | 100 MB | 13 (+Voice) | 10 | 15 |
| Enterprise | Custom | Unlimited | Unlimited | All | Unlimited | Unlimited |
INR is primary. International billing on Enterprise contracts.
The single billing axis
AskVault bills on one dimension: indexed content in MB.
Why this matters:
- Predictable. You know exactly when you'll hit the cap.
- Aligned with value. More content = more bot intelligence; pay for what you use.
- No surprise charges. No per-message, per-query overage, or per-seat surprise.
Other axes (queries, channels, team) scale by plan tier but aren't separately billed. The MB cap is what binds first.
What "indexed content" means
The MB count covers:
- Crawled URLs. Each page's text contributes to the count.
- Uploaded files. PDF, DOCX, TXT, MD, CSV.
- Snippets and Q&A pairs you've created.
- Integration-sourced content (Notion, GitHub, Confluence, etc.).
Not counted toward the MB cap:
- Conversations. Customer chats are stored separately.
- Audit logs. Compliance data.
- Backups. Internal use only.
Track current MB usage under Knowledge Hub > Storage Usage.
Why content-based billing
Three reasons we picked this:
- Content is the moat. What makes your bot useful is the indexed knowledge.
- Easy to optimize. Delete what's not used; index what is.
- No surprise. Per-message billing punishes high-engagement bots; per-seat billing punishes growing teams.
Quotas per plan
Beyond the MB cap, each plan has additional caps:
Free. 100 queries/month. Widget only. 1 team member. 1 workspace.
Starter. 3,000 queries/month. Widget plus REST API. 1 team member. 2 workspaces.
Growth. 15,000 queries/month. All channels except Voice. 3 team members. 5 workspaces.
Business. 50,000 queries/month. All 13 channels. 10 team members. 15 workspaces.
Enterprise. Unlimited.
A query is one bot response. A conversation with 10 turns counts as 10 queries.
Channels per plan
Channel access by tier:
| Channel | Free | Starter | Growth | Business | Enterprise |
|---|---|---|---|---|---|
| Widget | Yes | Yes | Yes | Yes | Yes |
| REST API | No | Yes | Yes | Yes | Yes |
| No | No | Yes | Yes | Yes | |
| Telegram | No | No | Yes | Yes | Yes |
| Slack | No | No | Yes | Yes | Yes |
| Discord | No | No | Yes | Yes | Yes |
| SMS | No | No | Yes | Yes | Yes |
| No | No | Yes | Yes | Yes | |
| Intercom | No | No | Yes | Yes | Yes |
| Hosted page | No | No | Yes | Yes | Yes |
| Voice | No | No | No | Yes | Yes |
| Zapier (early access) | No | No | Yes | Yes | Yes |
| Make (early access) | No | No | Yes | Yes | Yes |
Voice is Business-only because of the cost structure (Twilio Voice plus ASR/TTS).
Skills per plan
The 14 built-in skills:
- Free.
knowledge_search,collect_lead. - Starter. Adds
ticketing_router,sentiment_router. - Growth. Adds
escalate_to_human,sdr_lead_qualifier,demo_scheduler,content_recommender,wismo_order_status,wc_order_status,cart_recovery. - Business. Adds
discount_negotiator,subscription_manager,custom_webhook. - Enterprise. All plus custom skills.
See skills overview for what each does.
Team seats
Per plan:
- Free, Starter. 1 seat (just you).
- Growth. 3 seats.
- Business. 10 seats.
- Enterprise. Unlimited.
Note: AskVault doesn't charge per-seat. Adding teammates doesn't add cost; it just consumes your plan's seat cap.
Workspaces
Multiple workspaces let you separate environments or brands:
- Free. 1 workspace.
- Starter. 2 workspaces.
- Growth. 5 workspaces.
- Business. 15 workspaces.
- Enterprise. Unlimited.
Each workspace has its own knowledge, channels, and analytics. Useful for:
- Multi-brand operators.
- Production vs staging.
- Per-team workspaces in larger orgs.
Annual prepay discount
Pay 12 months upfront, get about 15 to 20% off:
- Growth annual. ₹49,990 (vs ₹59,988 monthly) = saves ~17%.
- Business annual. ₹84,990 (vs ₹101,988 monthly) = saves ~17%.
Annual locks the rate; mid-cycle plan changes prorate.
What's not included
Some features are add-ons or Enterprise-only:
- SSO/SAML. Enterprise only.
- Dedicated infrastructure. Enterprise only.
- Signed DPA. Enterprise only (click-through DPA on lower plans).
- 6-year audit retention. Enterprise only (365 days standard).
- BYOK (Bring Your Own Key). Enterprise only.
See Enterprise features for the full list.
Comparison vs competitors
For a typical Growth-tier customer:
| Platform | Equivalent plan | Price | Content cap |
|---|---|---|---|
| AskVault | Growth | ₹4,999 (~$60) /mo | 40 MB |
| Chatbase | Pro | ~$400 /mo | 40 MB |
| SiteGPT | Growth | $79 /mo | 25 MB |
| Custom GPT (DIY) | Self-hosted | $90,000 /year build + maintain | Custom |
Generous content cap is the AskVault differentiator. See:
How to estimate the right plan
Three questions:
-
How much content do you have?
- Under 5 MB → Free.
- 5 to 15 MB → Starter.
- 15 to 40 MB → Growth.
- 40 to 100 MB → Business.
- Over 100 MB → Enterprise.
-
Which channels?
- Widget only → Free or Starter.
- WhatsApp, Slack, Email → Growth.
- Voice → Business.
-
How many monthly conversations?
- Under 100 → Free.
- Under 3,000 → Starter.
- Under 15,000 → Growth.
- Under 50,000 → Business.
- More → Enterprise.
Pick the highest tier among your three answers.
Refund policy
- First 14 days. Full refund, no questions.
- After 14 days, within 30 days. Prorated refund.
- After 30 days. Refund at AskVault's discretion.
- For-cause. Outages, policy changes, downgrades from us = full refund.
Request via Billing > Help > Refund. Processed in 5 to 7 business days.
Sample customer journey
How a typical SaaS team grows through plans:
Months 1-2: Free trial then Free.
- Validating the bot's quality.
- 5 MB of content. Widget only.
- About 100 queries per month.
Month 3: Upgrade to Starter.
- Hit the 5 MB cap.
- Bumping to 15 MB.
- Adding REST API for product integration.
Month 6: Upgrade to Growth.
- Hit 15 MB cap.
- Adding WhatsApp and Slack channels.
- Team grew to 3 support agents.
Month 12: Upgrade to Business.
- Hit 40 MB cap.
- Adding voice channel.
- Team grew to 8.
- Need 50,000 queries per month.
Month 24+: Move to Enterprise.
- Hit 100 MB cap.
- Need SSO.
- Need dedicated infrastructure.
- Need signed DPA.
Most teams stop at Growth or Business. Enterprise is for over-100-MB content libraries or specific compliance needs.
Sign-up flow and trial
New accounts get:
- 14-day Growth trial. Full Growth features.
- No credit card needed.
- Auto-downgrades to Free at day 15 unless payment added.
Trial usage doesn't count against your quota; trial features stay live the full 14 days.
Planned features (on the roadmap)
Documented for accuracy:
- Native USD billing. Today, INR with conversion on international cards. Native USD planned (pending Stripe India approval).
- Pay-as-you-go overage. Today, fixed-tier with quota hit = HTTP 429. Optional usage-based overage planned.
- Custom plan tier. Today, fixed tiers. Custom Growth-plus-Voice (or similar combinations) planned.
- Education and non-profit discounts. Today, 30% via support. Self-serve education portal planned.
FAQ
Why MB instead of queries or messages?
Predictability. MB is stable. Query counts vary unpredictably with usage. We picked the dimension that aligns with value (content = bot intelligence) and doesn't punish customer growth.
Can I switch plans anytime?
Yes for upgrades (immediate, prorated). Downgrades require canceling current cycle.
Do you offer non-profit or education discounts?
Yes, 30% off via support contact. Verified status required.
What happens at quota?
HTTP 429 from the API; in-app banner from the dashboard. Upgrade or wait for cycle reset.
Is there a free tier with no time limit?
Yes. Free plan: 100 queries per month, 5 MB, widget. Stays free forever.